Bryan came out with Erick Rowan to gloat about his successful title defence against AJ Styles at the Royal Rumble. Bryan said the WWE Championship belt is a symbol of excellence, but it is also a symbol of excess.
He called the WWE title gaudy and said it’s made from cheap labour and bound to the skin of a cow whose life was taken from her. Bryan named that cow Daisy. Daisy had the ability to feel immense joy and also the ability to feel insufferable pain. Daisy gave her life for a symbol that he stands against. Bryan dumped the WWE Championship belt in the trash.